Small Business Saturday

The 3rd annual Small Business Saturday® is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. On November 24, we're asking millions of people to shop small at their favorite local stores and help fuel the economy. When we all shop small, it will be huge.

Small Business Saturday is a day for everyone — from the business owners who create jobs to the customers who buy locally — to support small businesses that invigorate the economy and keep communities thriving.

It began in 2010 when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year. Last year, over 100 million people came out to shop at independently-owned small businesses on the day. Now, in its third year, Small Business Saturday will be even bigger.